The HD DVD’s seem to lead in sales when compared to BluRay, BluRay sales seem to be declining. According to NPD reports, overall HD DVD hardware sales were up by 37% from Q1 to Q2 2007, while software sales experienced a 20% increase in growth which is a really good sign. But unfortunately the overall Blu-ray hardware sales have declined 27% from Q1 to Q2, and Blu-ray software sales declined by 5%. It’s not sure whether PS3 DVD sales are included in the above statistics. HD DVD standalone players can be bought at a low price of $299. This seems to be the main reason for increase in HD DVD sales. All this seems to have been possible by excellent marketing efforts.
